An integral part of any search engine optimization (SEO) campaign is the researching and choosing of keywords for your website. This is basically the words or terms that you are trying to champion in the search engine. Do you sell PEZ dispensers? Then you may want to use ‘PEZ’, ‘dispensers’, ‘flavored candy’ or the more popular items, like ’star wars PEZ’. Once you have these keywords chosen, you need to incorporate the keywords into your website’s content and tags so that it is considered relevant to the search engines when ranking your site. This includes all the copy throughout your website, as well as all the page titles, title tags and links. It’s not an easy process, but it is a necessary one for SEO.

When inserting your keywords throughout the on-page content, it is vital to understand the density at which keywords are optimized on a page. ‘Keyword density’ is specifically referring to how often a keyword is used in your on-page copy. The search engines compute the keyword density percentage, and the more often they find a search term in your content, the more it will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimal keyword density and over-stuffing your content with keywords and terms.

Please Note: Just because you have the right amount of keyword density in your SEO campaign, doesn’t mean that you will automatically be ranked higher. Google’s new algorithm actually favors more related search terms than exclusively keyword density. Focus also on the quality of your content, rather than only focusing on your keyword density. If you do exceed the optimum keyword density, you can face an over-optimization penalty.

There is no ‘perfect’ keyword density percentage in SEO, but Volacci strives to keep our density at or below 5 percent. The percentage of a page is relative to your content length, so it is recommended that you know the formula to calculate each page. The formula for keyword density is pretty simple.

1.) Count how many words you have on your page.
2.) Count how many times you have used your keyword
3.) Apply this formula:

Keyword Density = ([Keyword Count]*100)/(Total Word Count]

For example, let’s say that you have a 500 word article about PEZ dispensers, and you are optimizing for ‘PEZ’

-Total Word Count: 500
-PEZ keyword uses: 12
‘PEZ’ density = (12*100)/500

Keyword density for ‘PEZ’ on the page is 2.4%

In SEO campaigns, having keyword optimization in your on-page content is very important to being relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the keyword density formula to ensure that you are applying relevant uses of your keywords into quality content and links so that you are getting the most out of your research. If you abuse your keywords, the Google gods will get you, so don’t stuffers beware.

Volacci is the leading Drupal SEO company and very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services… or we’ll work for free until you do.

Volacci. Your Profit. Our Passion.

By: Helen Walker

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Ethan Luke. search engine optimization – Volacci is a Drupal SEO company providing marketing services to your Drupal website ranging from Search Engine Optimization, PPC Management, and SEM consultation.

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Technorati Tags: keyword density, keyword research, seo keyword

Keyword identification is critical to Search Engine optimisation process. The usage of right keywords definitely results in a high position in the search engine results.

Whatever be your product or service, it is important to find the correct keyword to target the niche market. Keyword marketing is all about building a successful website.

Keyword identification becomes important before you start building content for your web site. A keyword is identified by focusing on the products and services of your company and the target audience you want to focus on.

With the increased prominence of keywords many specialised software companies have come up which offer keyword related services. They function as suggestion tools, either free or on payment basis.

Wordtracker

Wordtracker is one such tool. It helps you identify the correct keyword that can be used for successful internet marketing campaign. It gives you the correct keywords which your potential customers will use to find information on the products that you offer. In addition, Wordtracker also gives you the phrases that are most likely to be used by the customers when they search the web for information.

Ofcourse, they charge a small amount for their services!

Keywords are increasingly becoming important. You can gain in many ways by using the correct keywords in your website.

The "key" is ofcourse proper keyword marketing. Even a good keyword has to be properly marketed i.e, placed at the right place in right numbers.

Enhancing Meta tags, Titles and Body of the Text

Used appropriately keywords can give very good results. You must use them in the right density (number of words) and the right place within your website. For good results use them in the meta tags and title tags. But while using keywords in the body text, you need to be more careful. Over use of keywords can result in your text being called "spam".

Keyword density of 5 – 20% is considered appropriate. You must ensure that keywords appear in a natural manner, flowing smoothly with the other words/phrases. You can get the help of the SEO experts for understanding the right use of keywords.

PPC Marketing

Keywords play an important role when building a PPC campaign. The keyword or the key phrase becomes important when you buy a PPC advertisement as it is all about bidding for the right keyword. To choose the correct keyword for PPC advertisement you need to have a proper understanding of the market, which will help you find the correct keyword. One of the basic reasons of placing so much importance on keywords is that with them you can get the best results for your investment. If you choose the correct keyword in a PPC campaign your web site visibility can increase manifold.

Not PPC, Not SEO but Keyword Marketing

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Technorati Tags: keyword marketing, keyword research, long tail keyword, PPC Marketing, SEO