.

If you want to master  Web 2.0 marketing  , you’ll have to get comfortable with lingo. And I can assure you, there’s a lot of lingo. This article explains some of the terms you will most commonly come across as you explore the possibilities of marketing your product or website via Web 2.0 methods.

Blog – A blog is a website that provides news on a specific topic subject. Blogs are publishing systems that allow ordinary people to post, or publish, content without typical web publishing knowledge. Entries are posted in reverse chronological order and readers are allowed to leave comments for each post.

The Long Tail – A marketing phrase coined in 2004 by Chris Anderson in Wired magazine which refers to the emerging "less is more" scenario in business. The web is opening up niches that might not otherwise be served by bigger companies.

Participation – A defining feature of any Web 2.0 website is its openness to user participation. For example, a user can participate in a blog by leaving a comment, or participate in a wiki by editing a page. From a marketing point of view, this participation can create exposure for a product or website.

Social media optimization – This is perhaps the most exciting part of Web 2.0 marketing. Nobody "owns" the field so there’s still plenty of opportunity if you’re willing to experiement–and make mistakes. Social media sites are, for the most part, social networking sites (FaceBook, MySpace) and social bookmarking sites (Digg, Reddit, Delicious). Social media optimization simply refers to the tools and techniques you can use to boost the popularity of your website using social networking sites, bookmarking sites and online communities.

Viral marketing – Viral marketing is the promotion of a product through word of mouth. It is also known as buzz marketing and has taken on a new form with the advent of Web 2.0. The participative nature of the internet today allows for excitement and "buzz" about a product to spread fast. Hence, viral marketing a very popular technique among companies.

Wiki – A wiki is software that allows a number of users to create, edit and link web pages. The most famous example of a wiki is Wikipedia, which is completed user generated.

As mentioned, perhaps the hardest term of all to define is Web 2.0 itself. However, most agree that Web 2.0 defines the internet as a platform where developers build applications uniquely tailored for the internet, rather than the internet having to adapt to suit the features of applications.

If you would like to read other articles and watch videos on topics like this one, you can join us at http://www.relativitycorp.com . We have tons of resources on Web 2.0 Marketing written by David C Skul CEO and Frank J Klein CIO. You can also sign up to get information in you email in box weekly at the site as well. Come by and engage in our community and leave comments on our blog. We look forward to seeing you soon.

By DAVID SKUL Published: 12/21/2007

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Technorati Tags: facebook marketing, myspace marketing, social bookmarketing, social networking marketing, web 2.0 marketing

The Web 2.0 social media revolution is in full steam. Are people finding your website?

As an entrepreneur, how do you make your business website stand out amongst 435 million other websites and more than 1 million blogs competing for your audience’s attention?

It’s not as hard as you might think.

To begin, let’s look at the demographics of Web 2.0 social networking sites, Myspace.com, Facebook and YouTube.com. This will give you an idea on how to position your message in the Web 2.0 World.

 The Web 2.0 Social Networking Revolution 

Web 2.0 is a real revolution on the Internet. And these aren’t just college kids…

– 62% of MySpace visitors are older than 25 (40% are 35+), and 83% are making over $30,000 a year. Nineteen percent (19%) are making $100,000 and up…
– On Facebook.com 46% are over 25 and 34% are 35+, but they’ve got deep pockets. Eighty-eight percent (88%) make more than $30,000 and twenty-three percent (23%) make $100,000 or more.

In the years ahead these numbers will get ridiculous…

– Social media giant Facebook is currently ADDING a million 25+ (non-student) adults per week to their rosters. That’s 52 million new users a year.
– YouTube.com gets over 50 million unique visitors per month. That equals over half a billion a year.
– Facebook and MySpace have the equal daily traffic of Google. Experts predict within the next year they will DOUBLE the daily traffic of Google search.

So your prospects are there. The traffic is there. The spending power is there. So NOW is the time you want to establish your presence on the social networking websites.

Web 2.0 Strategy: Why You Should Be a Maven, Not a Marketer

As a website owner, how should you position your message in the Web 2.0 world?

The increasingly savvy buying public will quickly shun marketers. Internet readers want information from the Internet. They don’t want advertising, marketing, or a "pitch".

According to Schefren in his Attention Age Doctrine, the solution is to become a social media "Maven".

A Maven is a trusted authority, like a friend, on the social media websites. As you gain their trust, your audience will return to you over and over again wanting to invest in your advice.

Five Steps to Becoming a Social Media Maven

Social Media Maven Step 1: Get in the Game

Begin blogging immediately. Create a video explaining how to solve a problem and put it on YouTube, MySpace, and Facebook with links back to your main website. Just those two things alone will establish more Web 2.0 presence than 90% of your competition.

Social Media Maven Step 2: Share your passion

Build your Web 2.0 website around your passions. Thirty-two year old Gary Vaynerchuk transformed his wine knowledge to his video blog, Tv.Winelibrary.com. It now has thousands of subscribers and does $50 million dollars a year in wine
sales.

Social Media Maven Step 3: Be Controversial

Your audience will remember you more when you challenge the status quo. Controversy sells. Think like the tabloids and the local news channels here. For example, Web 2.0 Business Coach Rich Schefren challenges traditional marketing wisdom in each release of his Attention Age Doctrine special reports at attentionage.net/doctrine

Social Media Maven Step 4: Create World Class Content

You will drive repeat traffic to your website by offering top notch "how to" information. Gary’s wine tastings are highly educational on the benefits of wine, how to cook with wine, and how to choose a wine for your special occasion. Rich’s reports teach Web 2.0 marketing principles.

Remember, as soon as your audience feels that you are "pitching" them, you’ve lost them. So provide content not advertising.

Social Media Maven Step 5: Engage in the Conversation

Web 2.0 is a dialogue not a monologue. Internet businesses profit more when they observe and listen to their communities first before they broadcast their messages. Savvy mavens such as Gary and Rich encourage their audience to ask questions. The answers to these questions then become part of their user-generated content.

How Marketing in a Web 2.0 Social Media Environment Is Exciting.

Visualize it like a big radio or television station or movie screen where you’re the star. You’re building a fan base so you need to entertain, inform, and deliver consistently for your audience.

You have more publishing power at your fingertips right now than at any time in history.

So use it.

Share your passions.

Reveal your trials and tribulations

Tell your story.

And, watch how quickly your audience builds.

Master Copywriter, Gary Smith (www.rightbraincopy.com) has taught thousands of entrepreneurs how to write copy that persuades, motivates and inspires prospects to buy. He strongly suggests using Web 2.0 Internet Marketing Strategies revealed in Richard Schefren’s Attention Age Doctrine. Get it now for free at: http://www.attentionage.com/doctrine & discover never-before-revealed Web 2.0 tools and techniques to win in the Attention Age

By Gary Smith Published: 2/27/2008

My blog Web-2-marketing.com just made No 1 on Google

www.mycashmachine.co.uk Free traffic Tips – 10 Day Email Course www.web-2-marketing.com Initial Results for web-2-marketing blog are fantastic. Its only been about 3 Weeks since i first started it and already reaching.

Web 2.0 Internet Marketing

Net Merchandising has ma fef ny another verbal descriptions in the commercialise today. We like to describe it as Any use of the Internet that brings or endeavors.

Technorati Tags: facebook marketing, google cash sniper, review, social media marketing, web 2.0 marketing