This is part one of a two part series. In this part you will learn a little about RSS feeds and how to put an RSS feed on your website or blog using just a simple Java Script. If you would like to see this article in it’s entirety please visit the link in the authors bio.

RSS is short for Real Simple Syndication. RSS is one of the best and easiest ways to add content to your blog or web site. In fact all you have to is simply set it up and it takes care of itself. You can say that bloging and site building with RSS is a set it and forget it type of thing.

There are several ways however to put RSS feeds on your web site or blog. Each way you do it has it’s advantages and disadvantages. For the purpose of simplicity we will cover the two main ways to add content to your web site via RSS feeds.

Adding RSS Feeds To Your Web Page Using Java Script

Adding RSS feeds to your web page or blog using Java Script is the simplest way to do this. Although it may be the easiest it is not by far the best way if you are looking to make spider food for the search engines.

When adding RSS feeds via Java Script the feeds content is retrieved from the RSS feeds host site. It is then displayed on your page for your visitors to see it. But that is the problem with using Java Scripts to display your RSS feeds. Only your visitor will see it. Search engine spiders will simply see nothing. This means that the search engine thinks nothing has changed but yet your visitor see’s something completely different.

To add a RSS feed using Java Script you just need to add this simple piece of code to your web site. To make this simple for everybody we will use a site that will generate our Java Script that we will use to display the RSS feed that we choose on our web page.

To start off lets go to rss-to-javascript dot com. On the left hand side you will see a button labeled RSS/RDF Converter. Go ahead and click on that one. You should now see a new page titled Convert A Feed. Simply go ahead and fill in the fields on the page. You can always go back and mess with all the various settings and republish it on your web site to see how they effect your RSS feed. When you are done go ahead and hit preview and see if works. If it does go ahead and hit Generate Java Script. This will make the code we need to display the RSS feed on your web page.

You should now be on a new page. What we want from this page is the code that will be displayed in the little white box. Go ahead and click on Highlight All and it will highlight the code. Now right click and click copy. Now go ahead and look at the code for your web page. Find out where you would like the RSS feed to be displayed and right click there and hit paste. Now simply go ahead and upload your web page again. You should now see the RSS feed on your web site.

Please go to part 2 of this article to learn how to put RSS feeds on your web site or blog using php2html. This will allow your RSS feed content to get spidered by the search engines. If you are serious about using RSS feeds for content on your site that gets spidered you have to read part two of my RSS feed article.

By: Guru Of Info

Article Directory : http://www.articledashboard.com

This complete RSS Feed article is posted on Guru Of Info – www.guruofinfo.com/index.php ?option=com_content&task=view&id=32&Itemid=31

Technorati Tags: add RSS to your webpage, RSS feed, RSS marketing

I am a natural connector. In Victorian times I would probably have been a matchmaker. I prefer however to keep my matchmaking within the realms of business. Today I am going to introduce you to three ways you can  market your business using Web2.0   to achieve the most profitable return on your time and effort. You may not be familiar with some of these services but if you Google the names you will be taken directly to their websites.

No 1: You-tube videos are a must have!

People are not content to read your website anymore. They want to see you and hear what you have to say. The great thing about these videos is that not only are you putting them out into the world to do their viral best; but you can distribute them on your websites and blogs, use them in your networking postings to strengthen an argument and add them to social networking sites. This is repurposing at its very best!

Note: A bad video is more damaging to your business than having none at all. You-tube is like standing in front of a huge audience. When you record your video make an effort with your appearance and the location. Be very aware of what is behind you. Most importantly dont stand in front of the camera and just talk; write a speech and learn it by heart.

No. 2: Write press releases and submit them to PRWeb every quarter.

But dont stop there. Send your information and the live link to your Press Release URL to your client list, family and friends and post on any online networks you belong to. You are not finished yet; use the PRWeb system (Shareit) to link your release to ALL of these bookmarking and social media sites. BlogThis , Delicious, Furl, Technorati , Y!MyWeb, Netscape, Live Bookmarks, Newsvine, TailRank, Reddit, Slashdot, Digg, StumbleUpon and Google bookmarks.

No 3: Start you own niche community on Ning.

This is also a must have. See "Global Success" the open community I started in August 2007 for ideas.Invite your ideal target group and then invite them to invite people they think would be interested. With this simple step you are already building a network of prospective clients, but there is more. The real beauty of this is that your network will work for you and each member will also benefit.

Not only do you all have the opportunity to post photos and videos, link to all kinds of web2.0 networks, but each member has their own blog and this is key. All of the blog posts from the individual member pages show up on your community homepage blog; which if you can get everyone posting on their pages, will give you great attention from the search engines in your niche with very little work on your part.

Concentrate on doing these three things and doing them well, and you are sure to see your business flourish.

By Krissy Jackson Published: 10/10/2007

How To Improve Your Search Engine Ranking

With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a.

Improve Your Search Ranking With These Powerful Tips

All new website owners quickly find a need to focus on the search ranking of their website in all major search engines. Search ranking is the organic placement of your site, also referred to as ranking, on Google or some other search …

Improve You fef r Search Rankings with Internal SEO

Look at the keywords that are getting the most traffic and find out where you currently rank. You could use your web analytics program for this, and then check the rankings on Google. At this point, you can also use a keyword search ..

Technorati Tags: how to improve google ranking, press release marketing, Web 2 Marketing

You’ve no doubt heard the term "Web 2.0," but do you know what it means? In this article, the author breaks down Web 2.0 in laymans terms, that everyone can understand.

Web 2.0 is one of the hottest catch phrases on the Internet today.

But what exactly is web 2.0?

That’s an excellent question.

Unfortunately, answering that question is also where things get confusing, because if you were to ask ten different authority sources what exactly is Web 2.0, you’re liable to get ten different answers.

For example, Wikipedia describes Web 2.0 this way:

"Web 2.0 defines a newer incarnation of the World Wide Web typified by the transition from the typical website hosting HTML/XHTML pages, to a platform that provides a point of presence (sometimes known as a Web portal), from which any of the following interactions may occur:

1. Syndication of content using XML based formats such as RSS, RDF, Atom, and others

2. Aggregation of content published using XML based formats such as RSS, RDF, Atom, and others

3. Publishing of invocation endpoints for XML based Web services (these may be of the SOAP/WSDL/WS-* variety of RESTian XML-RPC)

4. Conventional publishing of HTML/XHTML documents

5. Exposure of WebDAV based resources and collections"

And here is how Bryght.com’s Chief Blogging Officer, Roland Tanglao defines Web 2.0:

"The web has changed. No longer is it about static web publishing or "brochureware websites," as it was in 1999.

Instead it’s about conversations through networked dynamic web publishing. This was pioneered by blogs through two innovations: easy content management and RSS."

Informationweek.com chimed in with their own definition of Web 2.0:

"Web 2.0 is all the Web sites out there that get their value from the actions of users." Wikipedia, digg, Technorati, Flickr and Frappr are all examples of Web 2.0 properties."

Wow…No wonder there’s so much confusion about Web 2.0.

Even the experts can’t seem to agree how to best define what Web 2.0 is.

Well, the purpose of this article is not to further confuse the issue of Web 2.0, but rather to simplify and make sense of it.

So I’m going to give you my own personal layman’s definition of Web 2.0. But before I do, here’s a little background information on the origin of the term:

According to Tim O’Reilly, founder and CEO of O’Reilly Media, Inc.:

"The concept of "Web 2.0" began with an October, 2004 conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity.

What’s more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born.

In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there’s still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom."

Anyway, as promised, here’s my own personal layman’s definition of Web 2.0:

In my opinion, Web 2.0 is about new interfaces – new ways of searching and accessing Web content. Web 2.0 is a platform – but not just for developers to create web applications like Wikipedia, digg, Technorati and Flickr. I see the web as a platform to build on for business.

For example, if you run a corporation, the web is a platform for business…for Internet marketers, the web is a platform for communications…for journalists, the web is a platform for new media…and for geeks, the web is a platform for software development…etc., etc., etc…

In other words, the web is a platform for virtually everyone!

Want More Sales…Traffic… Success? Hire Me As Your Very Own Personal Mentor Today! http://guruknowledge.org/pages/Mentoring-Program

By Dale King Published: 12/24/2006

web2.0 on HubPages

web2.0 on HubPages | Brisbane Search Engine Optimization " SEO … July 1 , 2009 Posted by admin In: Search Engine Optimization SEO, Social Media. Organic SEO – SEO NY – Social Media Optimi…

Web 2.0: Blogs

With its new taskforce, the government has got straight back on the web 2.0 horse after taking a nasty fall last year with Communications Minister Stephen Conroy and Finance Minister Lindsey T…

Technorati Tags: blog marketing, google cash sniper marketing, super affiliate marketing, web 2, Web 2 Marketing, what is web 2

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If you want to master  Web 2.0 marketing  , you’ll have to get comfortable with lingo. And I can assure you, there’s a lot of lingo. This article explains some of the terms you will most commonly come across as you explore the possibilities of marketing your product or website via Web 2.0 methods.

Blog – A blog is a website that provides news on a specific topic subject. Blogs are publishing systems that allow ordinary people to post, or publish, content without typical web publishing knowledge. Entries are posted in reverse chronological order and readers are allowed to leave comments for each post.

The Long Tail – A marketing phrase coined in 2004 by Chris Anderson in Wired magazine which refers to the emerging "less is more" scenario in business. The web is opening up niches that might not otherwise be served by bigger companies.

Participation – A defining feature of any Web 2.0 website is its openness to user participation. For example, a user can participate in a blog by leaving a comment, or participate in a wiki by editing a page. From a marketing point of view, this participation can create exposure for a product or website.

Social media optimization – This is perhaps the most exciting part of Web 2.0 marketing. Nobody "owns" the field so there’s still plenty of opportunity if you’re willing to experiement–and make mistakes. Social media sites are, for the most part, social networking sites (FaceBook, MySpace) and social bookmarking sites (Digg, Reddit, Delicious). Social media optimization simply refers to the tools and techniques you can use to boost the popularity of your website using social networking sites, bookmarking sites and online communities.

Viral marketing – Viral marketing is the promotion of a product through word of mouth. It is also known as buzz marketing and has taken on a new form with the advent of Web 2.0. The participative nature of the internet today allows for excitement and "buzz" about a product to spread fast. Hence, viral marketing a very popular technique among companies.

Wiki – A wiki is software that allows a number of users to create, edit and link web pages. The most famous example of a wiki is Wikipedia, which is completed user generated.

As mentioned, perhaps the hardest term of all to define is Web 2.0 itself. However, most agree that Web 2.0 defines the internet as a platform where developers build applications uniquely tailored for the internet, rather than the internet having to adapt to suit the features of applications.

If you would like to read other articles and watch videos on topics like this one, you can join us at http://www.relativitycorp.com . We have tons of resources on Web 2.0 Marketing written by David C Skul CEO and Frank J Klein CIO. You can also sign up to get information in you email in box weekly at the site as well. Come by and engage in our community and leave comments on our blog. We look forward to seeing you soon.

By DAVID SKUL Published: 12/21/2007

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Technorati Tags: facebook marketing, myspace marketing, social bookmarketing, social networking marketing, web 2.0 marketing

Much has been written about the power of Web 2.0 as a marketing tool and for good reason. Its power to help you market products to potential customers is undeniable. However, besides marketing your products, Web 2.0 can help your business in other ways.

Web 2.0 technologies are increasingly being used within organizations to improve productivity and efficiency and to improve communication between organizations. Take web video for example. Videos can be used for employee training, customer follow-up, as well as frequently asked questions. The purpose is to provide more types of media to fit more customers. Some people learn better by reading. Others by hearing or seeing.

The flexibility and usability of Web 2.0 applications ensures that IT departments can give other workers more power to customize applications to better suit themselves. This not only improves efficiency but also boosts morale and productivity.

Good communication is an essential part of any successful organization. The ability for employees to communicate in real time through instant messaging adds to efficiency. And, with freely available client applications such as Skype coupled with existing bandwidth, the costs are negligible.

Customer support is a must for any business that wants to retain its customers and has become an area where Web 2.0 has been used extensively. Customer support teams can communicate in real time with customers online providing another layer of support and reinforcing a strong customer service environment.

Many companies use blogs as a form of customer support. By posting content for common problems, a company can solve most common issues upfront — cutting customer support costs. And because of the collaborative nature of blogs customers will often add their own problem resolutions.

Blogs are also a great way for a company to gauge customer satisfaction. But, you must be open to criticism. Deleting critical comments is not the way to establish credibility. By giving up a certain amount of control, a business is more likely to respond to customers quickly. What better way to get a solid testimonial than from a customer who had a complaint that was resolved as a result of a blog post.

Finally, Web 2.0 offers excellent opportunities in training and education. A quick browse on YouTube will show that online video training is growing fast in popularity. Several large organizations already use video extensively to provide product training.

From the smallest start up to the biggest multi national, Web 2.0 is revolutionizing the way people work, both within and outside the organizational structure.

If you would like to read other articles and watch videos on topics like this one, you can join us at www.relativitycorp.com . We have tons of resources on Web 2.0 Advertising written by David C Skul CEO and Frank J Klein CIO. You can also sign up to get information in your email in box weekly at the site as well.

By DAVID SKUL Published: 2/15/2008

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Technorati Tags: blog marketing, google cash sniper, internet marketing strategy, social media marketing